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Attraction Marketing
Attraction Marketing

Thu, 16 Feb


Western Sydney Start-up Hub

Attraction Marketing

One of the most common challenges that small businesses face is attracting and retaining customers.

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Time & Location

16 Feb 2023, 4:30 pm – 7:30 pm AEDT

Western Sydney Start-up Hub , 5 Fleet St, North Parramatta NSW 2151, Australia


About The Event

You want to be able to reach your target market, but determining “how” to do this, can be difficult for small businesses. Attraction Marketing is the process of showing customers through demonstration why they can’t live without your product or service. This process utilises audience trust alongside product education to ultimately convince your target market to make a purchase or book your service.

Join us!


Tony Eades, Brand Futurist, Salted Stone.  

Tony works in the area of customer experience, innovative technology and digital disruption. He assists growing companies to become market leaders through creative brand strategy, brand experience and digital solutions across multiple platforms. He is passionate about future-proofing brands – from start-ups to corporates, helping them engage with an ever-changing market of consumers.  

He writes for a number of publications including Sydney Morning Herald on the subject of brand strategy and has been the Brand Experience Expert for Kochie’s Business Builders - a national business TV show which airs to an audience of 3 million and a weekly blog which is sent to over 100,000 small businesses across Australia.  He is also an international keynote speaker, regularly speaking at events across Australia, Asia and the US, immediate past National President of Professional Speakers Australia and the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency of over 80 with offices in Sydney, Perth, Cebu, LA and Dublin.

Melissa J Scott, Connection Marketing and Confidence Coach   

Melissa is passionate about empowering business owners and brands with marketing knowledge and authentic ‘Rockstar confidence’, so they are brave enough to attract the right kind of audience via their personal brand, and create the freedom, industry impact and profit of their dreams.   

Melissa is the founder and director of Divine Creative Agency and also has an online education course that helps people to find their voice and create their own version of what a Rockstar Personal brand means to them through creating content that connects.   

Divine Creative Agency has been active for almost 25 years, providing services around marketing coaching and strategies for business owners, branding, content creation, high-performance websites and engaging video. Her clients range from small businesses to large companies from Rheem Australia, MDC Camper Trailers, St George Hospital, Scott Morrison MP, Jandson Homes, AMP, and Diabetes NSW

Melissa is also the proud lead singer of a Sydney-based rock band, Evolution Rock. She is a qualified NLP and Spiral Practitioner, which is a holistic healing service based on the principles of kinesiology, the chakra system and NLP. Melissa loves camping and attending music festivals around the country now that her three sons are all grown up! She hosts the podcast ‘Connected with Melissa J Scott’, and has recently competed in a body sculpting competition, winning the Masters division! Having recently turned 50, Melissa is passionate about living an exceptional life true to her values “with both feet in” and it’s her mission to spread the concept of connection to a worldwide audience – connection to self, to your people and in building a community… from the heart.

Lee Ussher, Digital & Social Media Marketing Strategist, Buzz Web Media

Meeting Lee Ussher can be described in 3 words: innovative, experienced and engaging. She is a seasoned professional speaker, trainer & media commentator, who co-founded a digital marketing agency Buzz Web Media in 2010, and recently a business software called FocalContact, that offers clients a full suite of cutting edge digital marketing tools to streamline the process from setup to self management at one affordable price. Lee’s dedication to empower businesses, with the knowledge and tools to be successful in their own pursuits, is also very evident in her representative roles as Google Australia's Grow with Google Trainer, Mentor for Federal Govt's Female Founders Initiative and UNE’s Startup Regional Incubator (UNE-SRI). Lee's primary role, as a dedicated digital & social media marketing strategist, is to help you be found, grow through influence & evolve with brand loyalty strength. Company clients include Amazon Web Services, Pfizer (Centrum ANZ, Chapstick ANZ), HomeWorld, Pilot Pen, Weber BBQ, Citizen AUS, Sumo Salad, whilst public profiles she has helped establish their digital branding, who are now published Harvard Business School Scholars, are Janine Garner, Dr Jenny Brockis, Michelle Gibbings, along with many new rising SME’s.

Gabriel (Gabe) McCarthy, Head Strategist (APAC), Salted Stone

Gabriel (Gabe) McCarthy is a Marketing, Sales and HubSpot Growth Specialist. Gabe’s experience goes back nearly 10 years, helping an expansive variety of SMBs realise their growth potential and achieve them through both practical and complex, digital strategies. Gabe lives life first. Personal growth, creativity, family and friends are his drivers for a richer life. This is all Gabe wants for his clients as well, hence why his relationships with them are strong. Gabe helps his clients keep their eyes on long-term goals, while also having some fun along the way.


1.5hrs of demonstrations, panel and insights into sales and marketing campaigns that work.  

1.5hrs networking, food and beverage included plus some ice-breaking activities. 

Event Cancellation Policy 

• Cancellations must be advised via email 7 days prior to event day. 

• No refunds will be considered for not showing up or for cancellations within the 7-day period.


If for any reason, in the lead-up to the event you:

-  feel unwell and are going to be tested for COVID

-  are awaiting the results of a COVID test

-  have been requested to, or are self-isolating for any reason by NSW Health Department Public Health Directive

Please inform us prior to the event start time.

GG Life 

Step outside your business and into your wider life.

GG Life events are in-person events, designed to take small business owners out of the everyday and into an inspiring, open and resourceful space.

They are filled with connections, insights and activities to help you

 Bring balance to your life, Bring life to your business 

These in-person events are all about

  • Changing the scenery to inspire creative and critical thinking
  • Taking the time away from the day to day in a social environment
  • Showcasing selected small businesses with unique offerings to generate new perspectives
  • Networking in-person and meeting the people behind our virtual events

They put the community into our business community.

A change of scene and pace can both refresh you and reward you with new insights, perspectives and ideas. GG Life events give you the breathing space you need to recharge and refocus, so that you and your business can thrive.


  • The Early GG

    This ticket includes access to the full program of Attraction Marketing including nibbles, drinks and networking with members and attendees. Early Bird ends on the 10th of February, 2023.

    +$2.00 service fee
    Sale ended
  • The General GG

    This ticket includes access to the full program of Attraction Marketing including nibbles, drinks and networking with members and attendees. The sale ends on the 9th of February, 2023.

    +$2.50 service fee
    Sale ended



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