Content Marketing that works! A practical guide for small business

Content marketing is the information, education and relationship building which turns a stranger into someone ready to buy.

In this hands-on workshop, Bridget Holland will help you build a content marketing plan for your business, step by step. She will cover topics including:

·  Content formats for each stage of the buyer journey

·  Identifying topics which matter to your market

·  Creating quality content – words, images and video

·  On-page SEO you can do yourself to make your content work harder

·  Using email effectively – mass email, segmentation and automated nurture

·  Tracking performance and measuring success

Along the way, she’ll share the tools and techniques she uses to drive content marketing in her own business.

The workshop is interactive. Come prepared to look at your website and online presence with new eyes. Leave with an overall plan and practical next steps you can take to make your content marketing work harder.

ABOUT BRIDGET 

Bridget Holland has worked in small business marketing and management across 3 continents. In the US, she grew ICM Congresses from zero to US$500,000 revenue in 6 months. In Australia, she managed rsvp.com.au for two years, tripling revenues and positioning the business for a $38.5 million sale to Fairfax. She now runs NoBull Marketing, offering strategic consulting and practical content marketing support to small to medium businesses who want to grow. She ‘eats her own dogfood’ and has acquired customers from Chicago and Hong Kong as a result of her own content marketing.

Bridget works with our expert GrowthGen speakers to create high quality, SEO-ready articles from short interviews – leaving them free to focus on growing their own businesses.