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Adaptability: The New Competitive Edge for Small Business Leaders

Updated: Aug 2, 2023

The economy, AI, and greater transparency have combined to overwhelm the business environment and give many small business leaders a deep sense of unease. The volatility of business operating margins, staff shortage and the high rate of change in technology, have more than doubled, as has the size of the gap between the SMEs doing well in the market and the SMEs struggling to make ends meet.

So how do we move forward and create a business that will sustain these times?

We simply adapt.

Adapting to changes is crucial in small businesses to ensure resilience and growth. Here are some steps you can take to adapt to business:

  1. Stay Informed: Stay up-to-date with the latest industry trends and news. This will help you to anticipate changes and adapt your business strategy accordingly.

  2. Conduct Market Research: Conduct market research to gain insights into your target audience and identify new opportunities. This will assist you to develop products or services that meet their changing needs.

  3. Be Agile: Be prepared to change direction quickly (Tip: Conduct quick market research to back up your change) and be willing to take risks. This will assist you to stay ahead of the competition and take advantage of new opportunities.

  4. Build a Strong Team: Hire and retain employees who are adaptable and open to change. This will help you to build a team that can respond quickly to new challenges and opportunities.

  5. Embrace Technology: Embrace new technologies and tools that can help you streamline your business processes and improve efficiency. This will assist your business to stay competitive and meet the changing needs of your customers. (Tip: Technology can be overwhelming. When choosing technology, write out a wish list of the tasks that you'd like this platform to perform then research the technology)

  6. Seek Feedback: Seek feedback from your customers and employees on a regular basis. This will assist you to identify areas where you need to improve and make changes to your business strategy accordingly.

  7. Develop a Plan: Develop a plan for adapting to changes in the market. This will again assist you to anticipate challenges and opportunities and take proactive steps to address them.

For more on Adaptability, join us at the upcoming GG Network on the 20th of June at Martin Place Sydney where our mentors will be on a panel to discuss how you can create the edge to create a sustainable and successful business. Book Today!


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