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Attraction Marketing by Growth Gen
One of the most common challenges that small businesses face is attracting and retaining customers. You want to be able to reach your target market, but determining “how” to do this, can be difficult for small businesses. Attraction Marketing is the process of showing customers through demonstration why they can’t live without your product or service. This process utilises audience trust alongside product education to ultimately convince your target market to make a purchase or book your service.
Three key financial reports for all business owners with Myles Pover
An outline of the three key financial reports that all business owners should be looking at on a monthly basis, what they mean and how to find them. 1. Look at these three reports at least month. 2. Understand what these reports mean 3. Know your business KPIs ABOUT MYLES Myles is an experienced Business Advisory Principal, simplifying complex problems for clients and providing valuable insights into their businesses.
Get your personal finances in shape to grow with Onar Serrano
Proving your small business income to a lender may be a little more complex than providing pay slips. This doesn’t mean that you can’t apply for a home or an investment loan. Preparation is key to getting your personal finances in shape and grow in both business and life. THREE KEY TAKEAWAYS 1. How do you maximise your income to get a loan? 2. How can you leverage a home loan to mitigate risk in business? 3. Working with your accountant and the things you should discuss with them ABOUT ONAR Onar is an award-winning mortgage broker, an avid entrepreneur, and the Director of Lendary. With a background and degree in Finance, Onar joined one of Australia's largest Wealth Management companies, back in 2016, as a Mortgage Broker and quickly became a rising star. He won the National Young Gun Award in 2018 and was part of a team who won the number #1 branch four years running. Onar’s enthusiasm for dealing directly with clients and business owners and sharing in their successes honed his vision and motivation to establish Lendary. Onar’s vision of opening Lendary is to simplify the home loan & lending process to help families and individuals achieve their goal of owning their own home. Onar has recent won ‘The Rising Star’ award 2021 at the Connective Excellence Awards. Lendary was also nominated for the “New office of the year” at The Australian Broking Awards 2021 and also at the Better Business Awards 2022.
Making The Bottom Line Work Panel Discussion
Successful small business owners are always thinking about how to increase their earnings even during times like this. When times are tough, every little bit of extra cash helps the business sustain and prepare for when that healthy bottom line kicks in. 1. What are some strategies to improve your bottom line through times like this? 2. There are practical strategies, what about the creative strategies for improving your bottom line? 3. What is the environment going to be like in 2023? Join Krys on this years making the bottom line work panel. ABOUT KRYS “15 years ago, as a young couple with a growing family, the plunge into business ownership was not without challenge; business is full of ups and downs and has a lot of learning opportunities on the way; A self-confessed Workaholic I am part of a strong husband and wife team and love the journey that being a business owner brings” Krys has a successful history in business start-ups; with a strong business acumen her strength is in systems and procedures and the establishment of strong teams in order to ensure business’ work strong without her and more importantly make a profit. Her experience as a business owner began in 2007 when her husband Adam quit his job and established an Electrical and Mechanical business specializing in automation – Automated Control Solutions. After the creation of Automated combined with on the ground experience, and a compulsion for study, Krys and Adam started an accounts / bookkeeping / system streamliner company– Absolute Corporate Solutions; leaning on what they had learnt with Automated, this company has helped loads of people navigate through the messy terrains of Business. In 2015 Adam and Krys established The Alphabet Academy Sydney growing it to multiple suites as of 2021. In 2020 looking for the next challenge; the couple purchased their first territory with the brand Socca Joeys. In 2021 – The Power couple have recently established Eduplay, an Educational program online with sensory supplies for children of all ages, this micro business started In COVID. Her directorship of these company enables her and her team to share skills and experiences with other business owners, her strong skills in leadership, systems, and proven success in establishing business from the ground up along with a passion for learning allows her to bring a unique perspective to business. ABOUT MARJORY Hi I’m Marjory Kari. As a business coach and Leadership Trainer I have 15 years’ experience analysing businesses and managing change. Over the last 6 years I have been helping small business owners across a range of services and industries change their livelihoods by giving them more than advice on how to grow and structure their business. I provide the tools and techniques to raise your standards, grow as individuals and build strong teams with shared values, solid communication procedures and united goals. I am a lifelong adventurer who loves yoga, is a book worm, needs decluttering lessons and only cooks with a recipe. Most Importantly I am a mum to 2 amazing humans who are my greatest teachers and inspire me every day. ABOUT SHANE Shane is an experienced CEO, executive coach, management consultant, facilitator and trainer with both local and international operating experience . He's created three successful start ups as well as managing publicly listed companies. A demonstrated ability in developing strategy and delivering improved sales and financial results. These skills are matched with strong communication skills that create an environment of collaboration with teams & individuals to quickly distil issues and opportunities into actionable solutions. Exposure across Building Products, Plumbing, Consumer Appliances, Management Consulting and Sporting Goods sectors. Formal qualifications in HR (UNSW), Accounting (UTS), Marketing (UTS) and Coaching (IECL). Graduate Australian Institute of Company Directors. Skills Base Sales and Customer Development. Leadership & Culture Change. Strategy Creation and Implementation. Brand Management and Growth. Financial and Commercial Acumen Distribution Knowledge
SelectPay with Andrew McKenna and Victoria Roberts
ABOUT ANDREW Andrew has been an entrepreneur since his early 20’s. In 2000 he arrived in Australia at 23 and set up his first recruitment company, growing the business to be one of the largest sales recruitment agencies at the time. He went on to expand his operations and was the CEO of his Recruitment Group for 20 years. In 2020 as covid wreaked havoc clients were wanting split payment options and Andrew kindly accommodated until it was no longer feasible as it was harming his recruitment businesses own cash flow. Not finding a funding solution in the market that delivered the result he wanted for his clients Selectpay was born, originally offering Buy Now Pay Later in the recruitment space but after the 1st year expanded to all industries throughout Australia and New Zealand and now has a series of services that businesses can utilise to better manage cash flow and fundamentally grow their business. ABOUT VICTORIA Victoria started her career in marketing in London in 2004, working across most disciplines and going on to set up her own company in 2013. On moving to Australia in 2020 she drew on her wealth or marketing knowledge to become a marketing specialist in the Partnership team at Selectpay, as a natural problem solver her role quickly evolved and the Customer Success Team was born. It was evident that Selectpay was way more than having the ability to pay an invoice over time and as the Customer Success Director at Selectpay Victoria spends her time working closely with clients to understand their business needs, helping them plan out a financial path to future growth.
Teams, Culture and Small Business Panel Discussion
The family-centric culture that comes from a close-knit team in small business drives SME leaders decisions to grow or sustain their business. How do we build a culture that will not only deliver professional excellence but also maintain a close-knit team. “Culture eats strategy for breakfast” Peter Drucker. It means an empowering culture is a key factor in a small business success and our theme for September's GG Summit is to get a greater understanding of how you can build a great culture to grow your business. One-fifth of businesses said they were concerned about staff shortages in 2022 according to a survey that was put together by Xero. Now more than ever, working on getting a team that will sustain your business is critical. Learn, discuss and join our speakers as they share great insight on team dynamics, culture and small business leadership. REBECCA SWANSON Rebecca Swanson draws on her wide experience – in the corporate world, as a coach, and as a human being – to chair and facilitate our GG Boards. She is a dedicated professional in the fields of emotional wellbeing, human potential, and personal mastery. As a successful corporate executive, she experienced physical and mental breakdown from adrenal exhaustion, which drove her to change her life. A process of awakening and self-rediscovery led to a degree in psychology, then training certifications in NLP, many alternative therapies and ancient wisdom studies. In her workshops and private sessions, Rebecca combines neuroscience and ancient wisdom with lessons from her personal journey to inspire, educate and motivate business leaders. Rebecca inspires the courage required to go deep and have real conversations with yourself, your children and families, so you can step into the spotlight of your lives without feeling guilty or selfish. Rebecca is committed to ensuring that all business owners achieve clarity and emotional wellbeing through balance of their inner and outer lives." KRYS FRANCINI “15 years ago, as a young couple with a growing family, I took the plunge into business ownership and through the ups and downs, learning opportunities; A self-confessed Workaholic, I am part of a strong husband and wife team that loves the journey of business” With a strong business acumen, her strength is in systems and procedures and the establishment of strong teams in order to ensure business work strong without her and more importantly make a profit. Her experience as a business owner began in 2007 when her husband Adam quit his job and established an Electrical and Mechanical business specializing in automation – Automated Control Solutions. After the creation of Automated combined with on the ground experience, and a compulsion for study, Krys and Adam started an accounts / bookkeeping / system streamliner company– Absolute Corporate Solutions; leaning on what they had learnt with Automated, this company has helped loads of people navigate through the messy terrains of Business. Her directorship of these company enables her and her team to share skills and experiences with other business owners, her strong skills in leadership, systems, and proven success in establishing business from the ground up along with a passion for learning allows her to bring a unique perspective to business. Dr. George Marano George is the founder and principal consultant, bringing over 25 years of professional experience, specialising in strategic management, international business, leadership, and entrepreneurship. George has developed a unique outlook towards strategy courtesy of his business experience and academic background with a depth and breadth of knowledge spanning corporate, government, not-for-profit, industry bodies, start-ups, academia and in addition to his own entrepreneurial endeavours. Furthermore, this experience was gained from working in multiple industries both domestically and internationally, creating unique, well developed skill sets that are both internal and external to the firm. He has since converted this unique body of knowledge to his consultancy practice. Additionally, George is a researcher and frequent contributor on business, politics, and economics for the South China Morning Post. As such, George has been called upon to contribute as a subject matter expert by journalists, legal firms on class actions, and public commentators. Academically, George has taught Strategic Management, International Human Resource Management, in addition to supervising research candidates at numerous institutions. George’s qualifications include a Grad. Dip Asian Law (The University of Melbourne), MBA, MCom and Ph.D. in Strategic Management & International Business (RMIT University). Trevor Weeding
How to energise your team subtly through a wellness culture
Lara has been in the health and fitness industry since 2000. During that time she has a completed my social work degree, majoring in mental health and addiction psychology. She has worked as a therapist in private practice, specialising in depression and anxiety management which has been so beneficial to her work as a personal trainer and nutrition coach. She is passionate about helping people discover the benefits of moving more, eating well, managing stress, and enjoying life. She loves spending time in the community with others and is thankful for the community she’s built with MaxFit.
Improving operational performance and workforce capacity through leadership
Organisational behaviour leveraging both commercial and academic expertise ABOUT BRAD Brad is a business development professional and expert in organisational behaviour leveraging both commercial and academic expertise. Having served clients in a wide range of sectors, his key areas of expertise include Change Management and Business Transformation. He assists companies to improve their operational performance and workforce capacity. Brad has completed his Ph.D. in Organisational Behaviour at RMIT University in Melbourne. He examined the impact of organisational leadership on workplace attitudes. Several of his works have been presented at national and international conferences and have been published in peer-reviewed journals. With a background in professional sports, Brad understands the importance of leadership, communication and a structured and strategic approach to performance. He brings his experience into corporate organizations when he provides advice on organisational behaviour, leadership and strategy.
The challenges and opportunities of managing staff in 2022
Talent acquisition is among the highest priority human resource challenges this year. Australian unemployment is hovering at historical lows, and many organisations are finding it tough to fill their open roles in a timely fashion during the labor reshuffling that’s commonly referred to as the Great Resignation. Join Paul as he takes through some of the challenges and opportunities to managing staff in 2022. ABOUT PAUL Paul commenced his HR career in the UK in 1995 he first moved to Australia in 2002 and has worked in HR Management roles at QBE, Allianz, General Electric and KPMG, before taking up country HR leadership roles at Willis Towers Watson and BNY Mellon. In 2017, Paul founded PK People Solutions and simultaneously through HR Coach he gained the most highly rated and respected HR accreditation in Australia for HR Consultants working with SME’s. Paul has worked with more than 60 clients in variety of industries and assignments. Paul is passionate about helping business get the best performance from their people.
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