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One of the most common challenges that small businesses face is attracting and retaining customers. You want to be able to reach your target market, but determining “how” to do this, can be difficult for small businesses. Attraction Marketing is the process of showing customers through demonstration why they can’t live without your product or service. This process utilises audience trust alongside product education to ultimately convince your target market to make a purchase or book your service.

An outline of the three key financial reports that all business owners should be looking at on a monthly basis, what they mean and how to find them. 1. Look at these three reports at least month. 2. Understand what these reports mean 3. Know your business KPIs ABOUT MYLES Myles is an experienced Business Advisory Principal, simplifying complex problems for clients and providing valuable insights into their businesses.

Successful small business owners are always thinking about how to increase their earnings even during times like this. When times are tough, every little bit of extra cash helps the business sustain and prepare for when that healthy bottom line kicks in. 1. What are some strategies to improve your bottom line through times like this? 2. There are practical strategies, what about the creative strategies for improving your bottom line? 3. What is the environment going to be like in 2023? Join Krys on this years making the bottom line work panel. ABOUT KRYS “15 years ago, as a young couple with a growing family, the plunge into business ownership was not without challenge; business is full of ups and downs and has a lot of learning opportunities on the way; A self-confessed Workaholic I am part of a strong husband and wife team and love the journey that being a business owner brings” Krys has a successful history in business start-ups; with a strong business acumen her strength is in systems and procedures and the establishment of strong teams in order to ensure business’ work strong without her and more importantly make a profit. Her experience as a business owner began in 2007 when her husband Adam quit his job and established an Electrical and Mechanical business specializing in automation – Automated Control Solutions. After the creation of Automated combined with on the ground experience, and a compulsion for study, Krys and Adam started an accounts / bookkeeping / system streamliner company– Absolute Corporate Solutions; leaning on what they had learnt with Automated, this company has helped loads of people navigate through the messy terrains of Business. In 2015 Adam and Krys established The Alphabet Academy Sydney growing it to multiple suites as of 2021. In 2020 looking for the next challenge; the couple purchased their first territory with the brand Socca Joeys. In 2021 – The Power couple have recently established Eduplay, an Educational program online with sensory supplies for children of all ages, this micro business started In COVID. ​ Her directorship of these company enables her and her team to share skills and experiences with other business owners, her strong skills in leadership, systems, and proven success in establishing business from the ground up along with a passion for learning allows her to bring a unique perspective to business. ABOUT MARJORY Hi I’m Marjory Kari. As a business coach and Leadership Trainer I have 15 years’ experience analysing businesses and managing change. Over the last 6 years I have been helping small business owners across a range of services and industries change their livelihoods by giving them more than advice on how to grow and structure their business. I provide the tools and techniques to raise your standards, grow as individuals and build strong teams with shared values, solid communication procedures and united goals. I am a lifelong adventurer who loves yoga, is a book worm, needs decluttering lessons and only cooks with a recipe. Most Importantly I am a mum to 2 amazing humans who are my greatest teachers and inspire me every day. ABOUT SHANE Shane is an experienced CEO, executive coach, management consultant, facilitator and trainer with both local and international operating experience . He's created three successful start ups as well as managing publicly listed companies. A demonstrated ability in developing strategy and delivering improved sales and financial results. These skills are matched with strong communication skills that create an environment of collaboration with teams & individuals to quickly distil issues and opportunities into actionable solutions. Exposure across Building Products, Plumbing, Consumer Appliances, Management Consulting and Sporting Goods sectors. Formal qualifications in HR (UNSW), Accounting (UTS), Marketing (UTS) and Coaching (IECL). Graduate Australian Institute of Company Directors. Skills Base Sales and Customer Development.​ Leadership & Culture Change​. Strategy Creation and Implementation.​ Brand Management and Growth. Financial and Commercial Acumen​ Distribution Knowledge​

Lara has been in the health and fitness industry since 2000. During that time she has a completed my social work degree, majoring in mental health and addiction psychology. She has worked as a therapist in private practice, specialising in depression and anxiety management which has been so beneficial to her work as a personal trainer and nutrition coach. She is passionate about helping people discover the benefits of moving more, eating well, managing stress, and enjoying life. She loves spending time in the community with others and is thankful for the community she’s built with MaxFit.

Talent acquisition is among the highest priority human resource challenges this year. Australian unemployment is hovering at historical lows, and many organisations are finding it tough to fill their open roles in a timely fashion during the labor reshuffling that’s commonly referred to as the Great Resignation. Join Paul as he takes through some of the challenges and opportunities to managing staff in 2022. ABOUT PAUL Paul commenced his HR career in the UK in 1995 he first moved to Australia in 2002 and has worked in HR Management roles at QBE, Allianz, General Electric and KPMG, before taking up country HR leadership roles at Willis Towers Watson and BNY Mellon. In 2017, Paul founded PK People Solutions and simultaneously through HR Coach he gained the most highly rated and respected HR accreditation in Australia for HR Consultants working with SME’s. Paul has worked with more than 60 clients in variety of industries and assignments. Paul is passionate about helping business get the best performance from their people.

Know yourself, nurture your Natural strengths and making them stronger and smash your Limiting beliefs ABOUT SONYA Sonya Furlong has been selected by the Australian Business Journal as one of the top 20 Personal Development Experts of 2022. Centre for Life Therapies was created by Sonya Furlong out of her desire to reach more people with the healing tools of life coaching, therapy, hypnosis and meditation so they can live their best lives. Beginning her career as a filmmaker in the Australian film industry, Sonya spent 15 years pursuing this passion which allowed her to travel the world and receive many awards. The proudest of which is the Australian Academy Award for a film she produced called “The Kiss”. Sonya then spent five years as an event manager, creating memories of a lifetime for her delegates including helicopters over Stonehenge and horse-drawn carriages through the city of London. These careers taught Sonya strong interpersonal skills, creative thinking, strategic management and negotiation. Through these decades Sonya was teaching and practicing meditation, finding it to be a rock in an ever-changing life. She studied life coaching and other modalities such as hypnosis and business coaching, wanting to create a business that combined meditation, yoga and life coaching to introduce others to the power of these healing modalities. In 2017 she began her business Sonya Furlong Life Coaching, and due to her success, expanded her business in 2019 to launch the Centre for Life Therapies.

1) Stress management through exercise 2) Nutrition options for busy people 3) Stretching for stress management ABOUT LARA I have been in the health and fitness industry since 2000. During that time I completed my social work degree, majoring in mental health and addiction psychology. I have worked as a therapist in private practice, specialising in depression and anxiety management which has been so beneficial to my work as a personal trainer and nutrition coach. I am passionate about helping people discover the benefits of moving more, eating well, managing stress, and enjoying life. I love spending time in community with others, and I am so thankful for the community we have at MaxFit. BSW, AMHSW, ASCA Coach, GGS-1, PN1, BASI Pilates

The Male Hug is an initiative that seeks to raise the awareness of men’s mental health, and promote the open dialogue of this often sensitive issue. Mental health is an issue that is becoming more prevalent, but continues to find degrees of negative stigma associated with it, particularly amongst men. We seek to tackle the stigma associated with men’s mental health as it looks to take its place as a support service for men. Providing support & encouraging men to talk in a safe and friendly environment that is free of judgement. The Male Hug founder is Tony Rabah, an Accountant & Business advisor from Melbourne Australia. His service to his clients for over 25 years has given Tony an insight into not only their financial matters but also into their personal lives and the mental consequences of financial hardship. Over the years many of Tony’s clients have turned to him for not only financial advice but solace in the face of mental struggles. One of the greatest challenges of men’s mental health is their inability to talk openly about such personal issues for fear of shame or sense of less worth. As an illness that is widespread but still in the shadows, Tony believed he should do something about it. Tony’s initiative calls for men to gather in a safe and friendly environment to talk openly without judgement on mental health issues. This safe and friendly environment seeks to create a timeout space for men to relax and open up about issues of mental health without fear of reprisal or judgement. It is on the back of the above that desire to do something was not only a goal of Tony’s but more generally a necessity hence The Male Hug was formed.

Claire Stevens from Crunchy Digital.